"The easiest and most powerful way
to increase customer loyalty is really very simple.  Make your customers happy."
~ Kevin Stirtz
The other day,
I stopped by a small clothing store in my community.  They have lovely things and even better,
sometimes the lovely things are on sale. 
I tried on a top that was 30 percent off and was thinking about buying it.  When I took the top to the register, the
store employee told me, "This is 30 percent off, but I can mark it down to
50 percent off."  Sold!  And, of course, they will keep me going back
for more.
 
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